Tauranga based software company, SwipedOn, has secured investment from some of the top early stage business investors in the country. The company has to date secured investment of over $750,000, exceeding their initial target.  The bulk of the funds have been committed by Enterprise Angels, K1W1 and NZVIF.  The Company has just announced that they are accepting further investment to accelerate its growth plans.

Launched in 2013, SwipedOn has built an elegant iPad-based Visitor Management solution.  Used by thousands of companies globally, and tracking the status of two million visitors worldwide, SwipedOn™ replaces outdated visitor books with a sleek, simple and modern visitor management solution. SwipedOn is experiencing dramatic revenue and user growth and is on an impressive growth trajectory.

Around the world, businesses are upgrading their visitor books to digital systems.  The three main drivers for this upgrade are:

  1. Nailing those first impressions. A modern and seamless signing-in system at reception gives a positive first impression
  2. Increasing business efficiency. SwipedOn automates all of the manual components when registering a visit (or signing an employee in or out).
  3. Aiding with safety, security and regulatory compliance. SwipedOn knows exactly who’s on site, making it a valuable tool for anyone concerned with on-site security and health and safety regulations.

SwipedOn’s target market are SME businesses, with employee counts between 20 and 250.  The current market leader in the digital reception space, Envoy, has secured in excess of US$20M venture capital funding.  “Worldwide there are five leading visitor management tools and SwipedOn is widely regarded as being in this group”, says Hadleigh Ford, founder and CEO of SwipedOn.  “Most of our competitors are pursuing enterprise customers but we’ve quite deliberately built a lower-cost, simpler solution for the bigger market opportunity that is small and mid-sized businesses.” SwipedOn is available starting from an economical US$19 per month.

For the company to achieve its full potential the founders and investors have built a highly experienced board. The board will be Chaired by Ben Kepes, entrepreneur professional director, experienced investor, and technology commentator. Colin Groves, Chair of Oriens Capital and Waikato Rugby, former head of mergers and acquisitions for Tetra Laval and an active NZ and UK company director will serve as investor director. “I’m really excited to be joining the team.  They’re great to work with and the progress they have made so far is very impressive” says Groves.

To complete the capital raising round and reach the new target SwipedOn will now be listed on AngelEquity. “Anyone can view the basic deal details on AngelEquity”, stated Nina Le Lievre, Manager of angel group, Enterprise Angels – the team behind AngelEquity. “To gain access to the detailed deal information including due diligence report and investment terms visitors must register on the site as a wholesale investor”.